Walking into Shaoxing Keqiao on the south bank of Hangzhou Bay, on the electronic screen of China Textile City, the global textile raw material price index beats in real time; In the garment factory in Yinzhou, Ningbo, 3D body measuring equipment is customizing suits for European customers; In the chemical fiber workshop in Tongxiang, Jiaxing, the intelligent production line can produce kilometer-level special fibers per second......
This is the epitome of "digital intelligence" of the modern textile and garment cluster around Hangzhou Bay. At the end of 2024, the industrial cluster was successfully selected as a national advanced manufacturing cluster and officially entered the "national team".
Inrialt; Inter Gament, Faktori, Yinzhou, Ningbo, 3, Debodi, Mesurin, Ekipment, Iscustomy, Qingsuitsford, Yuropean, Kastömers; Inter Chem, Mikal, Phoeb, Walker, Schop, Lead, Jiaxing, Trigent, Root, Proline, Meal, Produski, Lomet-Lével, Spesiaal, Fiber, Sperse, Conder。。。。。。 Sith Easter, Epitom, Ben Dighital, Intellegens, Bentmode, Entextier, Ander, Garment, Craster, Arlande, Hangzhou. Attern Deben 2024, Teingdustrial, Krastvas, Suches, Foselle, Lacter, Deas, Natianar, Advanched, Manufak, Tulin, Krast, Ander, Ofisialien, Tredete, "Natianar, Tim". Images: After thousands of years of accumulation and 40 years of innovation, Zhejiang's textile and garment industry has formed a strong and complete closed loop of the industrial chain: such as Xiaoshan, Tongxiang and Shaoxing Keqiao have formed an upstream chemical fiber raw material industrial belt; Midstream weaving printing and dyeing gathers 60% of the country's green printing and dyeing production capacity; With Ningbo, Hangzhou, Wenzhou and other core cities in the downstream, it has built a full-category layout of "men's wear, women's wear, children's wear, home textiles", and formed a number of world-renowned brands such as Wanshili, Youngor, Peacebird, Boyang, Yaying, etc. In addition to having the most complete industrial chain in the world, the modern textile and garment industry around Hangzhou Bay continues to introduce high-tech applications and transform into technology-intensive industries. Keqiao's intelligent loom collides with Hangzhou's and Ningbo's love design, and when Tongxiang's bio-based fiber is integrated with Hangzhou's industrial Internet, Zhejiang's textile and garment industry chain is promoting the textile industry to climb "high" to "new" through digital technology, green transformation, brand upgrading and other paths. The cluster "chain" is full of flavor In Zhejiang, a land known as the "House of Silk", the textile industry has a long history. During the Ming and Qing dynasties, the "lake silk" and "Hangzhou satin" of the Hangjiahu Plain were sold at home and abroad through the canal. After the reform and opening up, Zhejiang has developed into the world's largest textile distribution center, and has formed a modern textile and garment cluster around Hangzhou Bay with Shaoxing, Hangzhou, Ningbo and Jiaxing as the main body.According to the data, in 2023, the output value of the leading industries of the modern textile and garment cluster around Hangzhou Bay will reach 1,013.5 billion yuan, accounting for nearly 1/5 of the country, ranking first in the country. It provides nearly 1/3 of the world's textile raw materials, 1/4 of the world's textiles are traded here, and the market share of 10 subdivisions such as chemical fiber and printing and dyeing fabrics ranks first in the world.
The relevant person in charge of the Industrial Upgrading and Brand Building Department of the Zhejiang Provincial Department of Economy and Information Technology pointed out that the biggest advantage of the Zhejiang textile and garment industry cluster is that the "chain" is full of flavor and the "chain" is complete.
Keqiao District of Shaoxing City is the largest textile printing and dyeing industry gathering area in China, and it is also the core area of the modern textile and garment cluster around Hangzhou Bay, which is in the upstream fabric link. In 2024, the 910 textile printing and dyeing enterprises in Keqiao District will achieve an output value of 140.6 billion yuan, of which the output value of the printing and dyeing industry will reach 63.2 billion yuan, a year-on-year increase of 12.3%. Shaoxing Keqiao is known as "the world's textile looks at China, China's textile in Keqiao" reputation, but also the world's largest textile distribution center China Textile City location.China Textile City is one of the world's largest textile distribution centers, listed on the Shanghai Stock Exchange in February 1997, becoming the first listed company in China with a professional wholesale market as the main body. It has 26 professional markets, about 1/4 of the world's fabrics are traded here every year, and nearly half of the country's textile enterprises have established production and marketing relations with it, which is the "barometer" of the textile industry. Its textiles are exported to 192 countries and regions, with a transaction volume of 400.987 billion yuan in 2024, a year-on-year increase of 11.09%.
Pan Jianhua, chairman of the Textile City, said in an interview with the Securities Times reporter that Keqiao's huge textile industry foundation is a solid backing for the development of new quality productivity in the Textile City; The Textile City is the core driving force of the textile industry in Keqiao District. On the one hand, the Textile City connects upstream and downstream enterprises, and also provides supporting services such as design, logistics, and finance to promote the integration of the industrial chain; On the other hand, the introduction of digital technology to promote industrial upgrading. At the same time, as a fashion highland, it affects fabric innovation and clothing production and sales, and provides strong support for the development of regional industries.
Nowadays, the Textile City is transforming from a traditional market to a comprehensive integrated service provider in the textile industry. In the field of fabrics, it is not only a trading platform, but also a leader in new fabric materials, promoting downstream clothing production and sales through fabric innovation. In 2024, the first textile new material center will be established in the Textile City.
PanJianhua pointed out that the establishment of a new textile material center in the Textile City has realized the direct interaction between textile material enterprises and manufacturers of fabrics and finished products. In addition, the Textile City Group is also building an e-commerce selection center and a fabric garment platform to create a "highland" for new material innovation, promote the innovation of textile fabrics in Keqiao District, and help Keqiao Textile move from a "processing base" to a "global fashion source".
Leap from "weaving" to "intelligent manufacturing".
Although the textile industry is a traditional advantageous industry in Zhejiang, it has now become a frontier field for high-tech applications. From upstream chemical fiber raw materials, midstream printing, dyeing and weaving to downstream garment and home textile enterprises, they are actively introducing digital means and AI technology to improve the overall efficiency of the industry.
At the Hangzhou headquarters of Wansli, a leading silk company, it only takes 2 hours to customize a silk scarf from design to production at the earliest, while traditional printing and dyeing requires a minimum of 500 meters and a construction period of at least 15 days. Wanshi uses AIGC (Artificial Intelligence Generated Content) technology to realize the personalized customization of silk scarf patterns "thousands of people and thousands of faces".Li Jianhua, chairman of Wansli, told reporters that the company has tried to introduce AI technology into the design process since 2018, and designed personalized silk products with the help of new technologies to meet the aesthetic needs of consumers and compete with traditional Western luxury brands. In January 2024, Wansli Silk and Unbounded AI launched the silk industry's first practical graphics AI model - Wansli Flower Model. The model is based on the "500,000" pattern database and the AI image algorithm matrix composed of more than 300 algorithms, and the first batch of 4 pattern designs can be realized.
Before the introduction of AIGC technology, Wisley has been exploring applications in the production process. The traditional textile industry has problems such as slow production speed, large sewage discharge and long technological process, so Wansli has developed GBART digital green printing and dyeing technology (i.e., waterless digital printing technology) for 8 years, eliminating the sizing and washing process and achieving no sewage discharge. The technology has been included in the key R&D project of the Zhejiang Provincial Department of Science and Technology in 2021, and the industrialized production of 1 million meters will be achieved in 2022.
Under the trend of industrial upgrading in the textile and apparel industry, equipment supply enterprises are also actively transforming. With more than 30 years of experience in the field of digital printing, Hangzhou's Honghua Digital Technology has become one of the leading enterprises in promoting the digital and low-carbon transformation of the printing and dyeing industry with the help of the digital transformation of downstream customers and the opportunity of low-carbon environmental protection of high-energy consumption industries.
Walking into the exhibition hall of Honghua Digital Technology headquarters, a number of digital printing equipment at work came into view, the staff imported the printing pictures into the printing processing software system, and the software controlled the digital printer to print the printing dye directly onto the fabric, and different printing equipment is suitable for different fabrics such as silk and polyester.
Compared with traditional printing, digital printing technology greatly shortens the production cycle. Yu Jianli, secretary of the board of directors of Honghua Digital Technology, told reporters that the transformation of traditional printing and dyeing equipment to digital printing equipment is an industry trend. Digital jet printing technology is energy-saving and environmentally friendly, low pollution emissions, no plate-making, short delivery cycle, and low cost of small batch production, which is not only in line with the business logic of the textile industry, but also conforms to the development direction of green environmental protection.Yu Jianli introduced that Honghua Digital Technology is developing digital micro-jet technology for fabric dyeing. In the first half of 2024, the company will achieve a "zero breakthrough" in orders for core components and equipment for spraying and dyeing equipment and digital microspraying, and will continue to promote the R&D, pilot and proofing tests of related equipment in the future.
The bottleneck of brand power still needs to be broken
After decades of development, although the Hangzhou Bay Modern Textile and Garment Cluster has obvious advantages in scale, industrial chain and global market share, it still faces some challenges in the process of moving towards a world-class industrial highland. Due to the long-term manufacturing-oriented, there are too many homogeneous products in the industry, and the brand influence is weak.
In Pan Jianhua's view, building a brand is an inevitable choice for the development of the textile and garment industry. Textile City has been committed to building a market brand with strong influence, and at the same time encouraging enterprises in the market to build their own brands. As an important industrial highland, Textile City attracts many fabric suppliers and buyers, and its market brand has become an industry identity.
According to Pan Jianhua, 179 service activities will be held in 2024, covering various forms such as exhibitions, brand releases, and supply chain docking. "Although these activities are not profitable, they have strengthened exchanges and cooperation between enterprises through the methods of 'bringing in' and 'bringing out', enhanced the visibility and influence of corporate brands in the market, and created a good environment for the development of brands in the market."
The government has also introduced relevant policies to encourage textile and apparel enterprises to strengthen the construction of their own brands. Taking the down garment industry in Pinghu, Zhejiang Province as an example, Wu Jian, a member of the Party Committee of the Pinghu Economic and Information Bureau, told reporters that Pinghu City continued to optimize the support policies and researched and issued the "Pinghu City Special Policy to Support the Transformation and Upgrading of the Fashion Industry" and "Several Policy Opinions on Pinghu City to Accelerate the Development of New Quality Productivity and Promote the High-quality Development of the Industrial Economy" and other policy documents to encourage down jacket enterprises to encourage them to build their own brands."Pinghu City has increased its support for the design empowerment of the fashion industry, the introduction of designer resources, the establishment of design-oriented enterprises, the cultivation of regional brands, and the promotion of independent brands, and arranged no less than 10 million yuan of funds every year to help the high-quality development of fashion enterprises." Wu Jian said. At present, Pinghu City has cultivated a local down jacket luxury brand Raxxy, which has become the first brand in China to walk the catwalk on the Great Wall. In addition, there are many original design, manufacturing and growth brands such as Yijialin, Yisijia, and Jack Firay, and the city has more than 300 independent clothing independent innovation brands.
As for how to strengthen the brand influence, Li Jianhua believes that in the case of many challenges in the textile industry, brand development is inseparable from scientific and technological content and Chinese cultural values. "Wansli will closely combine the development of the brand with the promotion of Chinese silk culture, from simply using silk as a textile fabric to deeply explore its cultural connotation, integrate into brand building, and create a silk brand with profound cultural heritage, making it an important symbol of national cultural communication." He said.
The modern textile and garment cluster around Hangzhou Bay has made remarkable achievements on the road of industrial upgrading, but there is still room for development in the promotion of brand influence. In the future, through continuous scientific and technological innovation, industrial chain optimization and brand building, the modern textile and garment cluster around Hangzhou Bay is expected to create a more competitive world-class textile and garment industry highland, and provide a more valuable "Zhejiang sample" for the development of the national textile and garment industry.
