Opportunities and challenges for the apparel industry in 2021 under the "Internet +" mode

     Some economists predict that 2015 -- 2017 will be the most difficult winter for China's economy. In the past year, as far as the clothing industry is concerned, sportswear brands and men's clothing enterprises have been "closing tide", and the market has shown a bleak mood. However, 2015 is also the biggest change year for traditional clothing retail enterprises, with a series of Internet terms, such as "Internet +", "Internet 4.0", "door-to-door service" and so on.

      In 2015, there are a lot of traditional enterprise under the "temptation" of Internet penetration, but if it is in ten years ago, Chinese consumers never is Internet users to become "chop hand" crowd, electricity companies do business can also enjoy the dividends of online, but when consumers pay more and more attention to the quality of consumption, more and more attention to the shopping experience, our traditional retail enterprise and how to develop?

      Zhang Yong, CEO of Alibaba, mentioned that e-commerce is developing very fast now, and the development in the next few years needs innovation and change. And put forward Ali e-commerce in 2016 in the three battles: globalization, rural, big data and cloud computing. If we say that in the battlefield of the Internet, what Ali needs to do is how to grasp the internationalization, grasp the countryside and grasp the future. Then what traditional clothing retailers should do is how to capture the flow, VIP, big data and service, and improve the user experience and stickiness.

     Traditional retail enterprises are most familiar with the business model of picking the right location, doing a good job in decoration, displaying good goods and waiting for customers to come to the door. This model has been greatly impacted by e-commerce and wechat business, and does not adapt to the current situation and future trend. The "Internet +" model precisely requires enterprises to take the initiative on the Internet, and the most important thing is to "reach" the eyeballs of customers. It is the "fan economy" and "community economy" that manage customers well, and it is a kind of merchant model. Therefore, it is necessary for traditional clothing retailers to change their thinking, take immediate actions and seize the opportunity for successful transformation.